Look, despite what people like Pauline Hanson may try and show you, the historic Great Barrier Reef is in trouble, and it has been for quite a number of years. While the issue remains a hotbed of contention for politicians, conservationists like those at Australian Marine Conservation Society (AMCS) are doing their best to help save this marvel of nature, and their getting a little help in the form of one of Australia’s favourite pastimes: beer.
Social enterprise brewers The Good Beer Co and reef regulars P&O Cruises have teamed up for a little venture which could go a long way, amplifying the reach of a new beer which supports conservation efforts for the Great Barrier Reef via at least half of profits going straight to AMCS. The beer itself, which was first introduced last year, is the first in a planned range of five, each brewed to give back to a different cause.
The brew in question is a mid-strength pale ale playfully named the Great Barrier Beer, which is now being stocked on all five P&O ships thanks to a recent partnership.
“Relaxing with a cold beer while on holidays is such an Aussie thing to do”, offered P&O Cruises President Sture Myrmell. “Our guests can now sit on the ship’s open deck enjoying a craft Great Barrier Beer and, at the same time, taking [sic] their own small step to give back to the Reef.”
“There are many ways companies can give back to the community, but our decision to sell the beer onboard alongside other more well-known brands gives Good Beer a chance to build their profile and encourage other businesses to stock their beer”, continued Myrmell.
The Queensland based social enterprise brewery, which is a small startup, was founded by James Grugeon to make it easy to drink good beer and do good deeds at the same time, turning booze into something much more than just a “cold one”. Their Great Barrier Beer was brewed in collaboration with craft brewers Bargara Brewing Company with the hopes of help AMCS get their message out to an audience they may not necessarily reach through usual channels.
“P&O Cruises hasn’t just ordered beer from us, they got behind the concept of Great Barrier Beer and a good beer that gives back wholeheartedly”, said Grugeon. “That’s been transformative for us a start-up and Australia’s first social enterprise beer company”.
The partnership started as a commitment made by P&O Cruises in the middle of this year, having the cruise line trial the beer so Good Beer Co could then use that to further market their product to other stockists, and hopefully increase the reach and awareness not only of the beer, but of the issue it was made to support.
For more information about The Good Beer Co. click through to their website HERE.